With a private beach, beach bar, a 1500 sqm pool equipped with water slides, an elegant restaurant, and a green space spanning 10,000 sqm, Safir Blue Resort in Saturn is a true all-inclusive paradise.
The resort consists of three strategically located hotels, just 50 meters from the sea: Cleopatra (277 rooms), Narcis (320 rooms), and Semiramis (185 rooms). The complex is one of the largest on the Romanian coast.
For Safir Blue Resort, the "all-inclusive" philosophy has become the main differentiator, but the complex focuses on the entire guest experience, from the booking process to the atmosphere at Reception.
In 2023, Safir Blue Resort underwent a significant reorganization and rebranding process, during which the management team realized that a transition to a new, high-performance management system was necessary to align with the high standards that the resort's customers expect.
Business Challenges
Safir Blue Resort needed a high-performance solution, already validated on the market, given that managing a location that can host over 1500 guests is a highly complex activity on all levels.
From automating booking operations to efficiently informing guests and issuing fiscal documents, it was essential for the management team to have a system that could handle these critical processes effectively.
To choose the right solution, the resort's management evaluated several options available on the market, ultimately selecting the Pynbooking cloud platform. The decision was based on the unbeatable cost/functionalities ratio and Pynbooking's multiple automatic integration options with digital booking platforms.
Since the main objective of Safir Blue Resort was to automate the booking process as much as possible, Pynbooking was the perfect fit for their needs.
"We evaluated other solutions on the market, but Pynbooking convinced us through its flexibility and simplicity. It natively integrates a Channel Manager that allows automatic connection and synchronization with a large number of online booking platforms. For us, this was the main advantage, as it allows us to automate bookings without additional costs for other solutions. Furthermore, being a cloud-based platform, it doesn’t require the purchase of equipment and licenses, only a monthly subscription," explained the management team at Safir Blue Resort.
The Solution
After making the decision, the Safir Blue Resort team proceeded with configuring the Pynbooking account, defining the entire structure of the accommodation units and associated services in the PMS (Property Management System).
Next, they connected through the Channel Manager with the most relevant local and international booking platforms such as Booking.com, Travelminit, Paradis Travel, etc.
A key advantage that made a difference for the resort in Saturn was the direct connection via the Channel Manager integrated into the PMS and the online environment, without the need to purchase a separate product that would generate additional costs.
Pynbooking's Channel Manager offers Safir Blue Resort the benefits of automatically updating prices, availability, and bookings across all platforms simultaneously.
Another important step in the project was the creation of the website safirblue.ro with the help of the Pynbooking Generator Hotel Website module, and the native integration of the Pynbooking booking engine.
Through the Booking Engine, the resort can now manage direct bookings and accept credit card payments. Additionally, guest data is automatically retrieved for accommodation records and fiscal invoice issuance.
Accommodation records no longer need to be downloaded; they are automatically sent to the guest without an operator having to take the time to compose an email for each guest individually. Additionally, the high level of automation allows for greater efficiency in the call center operations when bookings are taken by phone. The system is optimized for all types of devices, offering added flexibility.
"In Pynbooking, we manage bookings regardless of the source, the connection with the payment processor, accommodation records, and the automatic sending of documents via email, eliminating the need to download and compose a separate email. This functionality reduces the time spent on a reservation and allows the call center operator to quickly take the next call, significantly reducing the wait time for the caller. We also set up access codes to rooms through the connection with the dedicated app (TT Lock)," added the management team at Safir Blue Resort.
Benefits
By using Pynbooking, Safir Blue Resort achieved its main business objective: automating bookings and expanding its reach to multiple digital platforms. Additionally, the resort was able to quickly launch a fully functional new website available for direct bookings and online payments.
The entire team enjoyed Pynbooking's user-friendly interface, allowing staff to use the platform without requiring training, even for seasonal employees. Another important benefit for Safir Blue Resort is flexibility: the system can be accessed and used from any mobile device and anywhere with an internet connection.
"Yes, working with Pynbooking is easy and doesn't require a training period, as it's an easy-to-understand and intuitive system. This significantly simplifies our work, especially with new employees. Also, we appreciate that there's no need for local installation; the platform is accessible via the Internet from any connected device, which increases staff mobility," said the representatives of Safir Blue Resort.
Other high-impact benefits for Safir Blue Resort include:
- Complete automation of bookings from online agencies and the resort’s own channel, significantly simplifying phone and email reservations.
- Safir Blue Resort reduced the risk of overbooking with Pynbooking by integrating all reservations into the same calendar.
- Reduced workload associated with processing bookings and issuing related documents, saving time for the Reception team.
- Invoicing directly in Pynbooking, with invoices sent to guests after payment. Simultaneously, they are exported in Excel format and then imported into the ERP system, Clarvision, for accounting processing. Pynbooking also ensures integration with the RO e-Factura system.
- Elimination of investments in IT equipment/services for installation, configuration, and backup.
- Access to managerial reports for various operational areas to increase control
Advanced Mobility and Accessibility from any device (desktop, laptop, tablet, mobile phone) without local software installation, just by logging in with a username and password.
The Pynbooking system is accessible even in the event of a power outage, requiring only an internet connection.
The Pynbooking Generator Hotel Website module allowed the creation of a professional website optimized for direct bookings in record time. The money saved from web development fees was invested in attracting clients to the new platform.
"The Pynbooking Generator Hotel Website module was a huge advantage for us because it allowed us to quickly create a professional website with all the necessary booking features: room descriptions, real-time price and availability updates, credit card payment, reviews, and ratings. It helped us a lot, especially as the summer season was approaching, and such a platform was, and continues to be, essential for our sales," explained the Safir Blue Resort management team.
With Pynbooking, Safir Blue Resort is ready for a new season, offering guests a fully digital booking process and providing employees with a modern work environment that helps them save time and be more efficient.
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