With a 120-year-old facade, beautifully restored, and a modern yet warm and welcoming interior, Rosetti Aparthotel is the best alternative to international 4- and 5-star hotels in Bucharest.
Located just 9 minutes on foot from the National Theatre Bucharest, the hotel offers top services and facilities, creating an atmosphere where most guests feel right at home. The hotel’s construction took approximately 26 months, demolishing the old building to make room for a unique aparthotel in Bucharest.
Today, Rosetti Aparthotel boasts 24 rooms (studio, studio with balcony, studio with terrace, and duplex suite), combining minimalist and industrial design. All rooms are fully equipped, including kitchens, and services include breakfast, private parking, laundry, airport transfers, and free bike access.
The business opened in January 2023, and the concept belongs to Adar Zafrir, manager and owner, who has extensive experience in the hospitality industry, having started working in the field at just 19 years old. Although he has a degree in hotel management, Zafrir believes his years working at Hilton were a better school than university.
Before opening his hotel and starting his own hospitality management company, Bloom Management, Adar Zafrir had already gained experience working with seven different Property Management Systems (PMS), which helped him identify the perfect solution for the needs of Rosetti Aparthotel.
Business Challenges
Initially, Adar Zafrir had planned to use a German program and had already signed the contract. However, after thoroughly testing it, he realized that, despite being an advanced PMS, it was too difficult for employees to use without extensive and costly training.
Additionally, there were regulatory issues related to invoicing with the National Agency for Fiscal Administration (ANAF). A Romanian system was necessary to simplify the process of integrating e-Factura into the hotel's daily operations.
“Once the project was completed, I realized that it was better to have a Romanian hotel management solution that could support both the booking flows and, especially, the financial management, from POS systems to cash payment management. Moreover, everything needed to be synchronized with ANAF and e-Factura,” explained Adar Zafrir, owner of Rosetti Aparthotel and CEO of Bloom Management.
Thus, Rosetti Aparthotel needed a solution that excelled both operationally, to automate bookings, and in terms of fiscal management, to allow easy invoicing and integration with e-Factura.
To find the right solution, Rosetti’s manager asked for recommendations from hospitality industry experts and researched the top 10 PMS systems in Romania and Europe.
The Pynbooking platform was recommended from various sources as the best option. Although more complex systems offered more features, they were too difficult to use, the check-in process was time-consuming, and employees needed a lot of experience and training. After careful evaluation, Adar Zafrir chose Pynbooking for its excellent value for money.
The Solution
After contacting the Pynbooking team, Rosetti Aparthotel's team began configuring rooms and services in the Pynbooking PMS. Next, the system was integrated with the Channel Manager, which allowed synchronization with all partner booking platforms, including Expedia.com and Booking.com.
The Generator Hotel Website was used to create a dedicated page for direct bookings, including detailed information such as images, prices, availability, and payment options. By integrating the native Booking Engine, the hotel was able to transform its website into an alternative to global booking platforms.
One of Rosetti Aparthotel’s favorite features is the "Rate Optimizer" in the Channel Manager, which allows price adjustments based on fluctuations in demand and real-time availability.
The hotel frequently uses the "Special Offers/Packages" feature from the Booking Engine to sell services like breakfast and parking exclusively on its website, services that are unavailable on Booking.com or Expedia, creating a competitive advantage to attract and increase direct bookings.
In 2024, Rosetti began using the "Vouchers and Discounts" feature from the Booking Engine to facilitate collaboration with multiple agencies both in Romania and abroad.
“We started using promo codes now, in collaboration with several agencies from France, Spain, Italy, and Romania. They requested separate codes for promotions to differentiate their offers,” said Adar Zafrir, manager and owner of Rosetti Aparthotel.
Benefits
Adar Zafrir greatly appreciates the fact that Pynbooking is an all-in-one platform, where the Channel Manager and Booking Engine are natively integrated into the PMS to centralize the entire operation. Rosetti Aparthotel automatically manages all bookings from various sources (digital platforms, its website, travel agencies) through the Pynbooking platform, eliminating manual work and the risk of errors.
Adar Zafrir also highlighted the reliability of the Pynbooking platform, proven over the 18 months of use.
“We have used Pynbooking Channel Manager for automating bookings from all sources and it has only failed once in 18 months, which I believe is the best argument. During this time, there was only one instance of overbooking, with two reservations made almost simultaneously; otherwise, the platform has worked flawlessly,” said the owner of Rosetti Aparthotel.
In June 2023, after only six months of using Pynbooking, Rosetti Aparthotel recorded a 44% rate of direct bookings. This performance is also attributed to the dedicated booking page created with Generator Hotel Website, which adheres to the latest indexing algorithms used by search engines, ensuring optimized visibility and increased accessibility for clients.
Additional benefits include:
- Easy Invoicing and e-Factura Integration: Rosetti Aparthotel generates and sends invoices directly to clients from Pynbooking, eliminating the need for a dedicated invoicing app. Moreover, Pynbooking allows automatic submission of invoices to ANAF's SPV, with the integration process being very simple.
- Intuitive Interface: The hotel team enjoys the ease of use, especially with daily functionalities such as creating new bookings (received via phone, WhatsApp, email), blocking a room, changing room status, etc. As a result, the check-in process is extremely quick, with the hotel aiming to never exceed 3 minutes.
“We’ve used 6-7 different PMS systems in our career, each with its own pros and cons. The biggest disadvantages were the loading times and the slow and overly complex systems. Nowadays, people have less patience, and for our type of hotel, it’s crucial that check-in is fast. We have enough guests who come directly to the reception and ask if we have a room available. With Pynbooking, in just 3 minutes, that person is already in their room,” added Adar Zafrir, manager and owner of Rosetti Aparthotel.
- Flexibility and Mobility: The aparthotel manager accesses Pynbooking from his phone and laptop, and even if he runs out of battery, he often borrows a phone to log in to the platform. The login process is so simple that it can be done even with eyes closed, according to Adar Zafrir.
- 100% Cloud Technology: Pynbooking is a cloud-native software, so Rosetti Aparthotel doesn’t need to hire an IT person to manage the IT operations, and scalability is achieved rapidly. Data access security is ensured at the highest level by Amazon Web, a leading cloud services provider.
- Detailed and Easy-to-Read Reports: At the managerial level, Rosetti Aparthotel's team constantly uses reports from the PMS, which provide a succinct summary of the previous day’s activity, including profit, housekeeping activity, and the night shift. This allows efficient monitoring of financial performance, staff management, and long-term strategic planning.
- Better Amortization for Marketing Budgets and Lower Commissions: The hotel promotes its own booking page on social media and constantly increases the rate of direct bookings, thus paying lower commissions to online platforms.
“The efficiency of Pynbooking and having a direct booking page help me promote the site more intensely and generate more profit. I wouldn’t trust investing more in marketing if the Booking Engine wasn’t good enough. We are currently promoting it on Facebook groups, WhatsApp groups, hotel forums, etc. This way, we get much better results for our allocated marketing budgets and pay smaller commissions to third parties,” concluded Adar Zafrir, owner of Rosetti Aparthotel and CEO of Bloom Management.
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