The tariff optimizer is a fully automated calculation and price adjustment tool for hotel rooms. It was specifically developed for businesses looking to increase their RevPAR (Revenue Per Available Room) and maximize their profits. Moreover, it eliminates time wasted on manually adjusting prices based on current bookings and occupancy rates.
Pynbooking automatically optimizes rates: it increases sale prices when demand and occupancy are high and likewise decreases prices when both are low. During busy periods, rooms will be sold at a better price, and at other times, the rates will be lowered to increase attractiveness and bookings.
This dynamic pricing tool results in optimized rates, an increase in the RevPAR indicator, and improved profitability. It also saves time, operating automatically without user intervention.
How the tariff optimizer specifically works: Price adjustments, either increases or decreases, are made by analyzing system data based on algorithms that consider: room type, standard rate, occupancy rate, and proposed discounts. The hotel's sales manager can set the occupancy rate at which the optimizer activates, as well as the percentages for rate plan increases/decreases. Prices adjusted by the system are automatically propagated through the Channel Manager to all digital platforms where the accommodation is listed, without any additional effort.
Modifying settings (like the occupancy rate at which the optimizer activates, or adjustment percentages for rates) is straightforward and can be activated with a single click. Of course, it can also be deactivated just as easily. For the tariff optimizer to be efficient, the accommodation must have at least five rooms of a certain type defined in the management system (PMS/Property Management System). Currently, the optimizer is available only for Premier accounts.
Benefits of transitioning to dynamic pricing: Dynamic pricing or real-time pricing is a commercial strategy that involves high flexibility in rates for products or services. The aim is for prices to be consistently adapted to market demands.
Benefits include:
- Maximizing revenue
- Eliminating manual interventions
- Increasing the RevPAR indicator (Revenue Per Available Room)
- Time-saving
- Boosting off-season occupancy rates
Airline operators and flight booking websites were probably among the first companies to use this strategy. This approach ensured an optimal load on planes and a good balance between various fare plans offered to travelers. Low prices for early bookings and higher prices as seats fill up.
An accommodation unit operates on similar logic, and that's why the Pynbooking tariff optimizer is highly appreciated by hotels that have already activated it. It's an intelligent and automatic tool that relieves you of worries and numerous manual interventions on prices. At the same time, it guarantees better profitability.
With Pynbooking, you receive digital tools, learning resources, and the necessary support to digitally grow.
If you are interested in finding out how the Pynbooking tariff optimizer works and the benefits of transitioning to dynamic pricing, contact a consultant and schedule a demonstration.