If you're not part of a large hotel chain, that comes with well-established marketing departments and strategies, you've undoubtedly wondered what you can do to attract more customers. It's not enough to be listed on as many channels and distribution sites as possible, you also need a good-looking website, positive reviews, and quality content. Here are our ideas for you.
1.Implement a loyalty program
Look for management software that offers the option of generating vouchers and discounts. For loyal customers, you can issue such bonuses in such a way as to convince them to return. Pynbooking is such a program, ask a consultant here.
2. Display a virtual tour on the website
When you want to convince a client to stay with you, one of the barriers is: I don't know what the rooms look like. Propose a virtual tour on the site so that customers can immediately visualize what you offer.
3. Engage in an online advertising campaign
Surely you don't have fabulous budgets for advertising. That's why the online environment is suitable for you. A Facebook campaign can be extremely efficient provided it targets the audience you cater to. To know who you are addressing, you need to have access to the real, updated data of your past customers, and that requires software that centralizes this data.
Once accessed, you've developed a basis for your target audience. As the campaign unfolds, you will gain even more data. Use all of these to refine your targeting.
4.Always add new and relevant content to the site
Content marketing is one of the most effective ways to increase your bookings. Before delivering it, find out what your customers are interested in, and what topics attract them and provide them with the necessary information. Thus, you will gain the visitors' trust and increase the chance of turning them into customers. See what questions are related to the surrounding places, what events are taking place, what can be visited, which is the best restaurant, etc.
5. Turn to an expert for digital marketing
They will help you climb in searches, manage your social media presence, and collaborate with you in improving online reviews.
6. Use SEO techniques to be found
The traffic you earn organically remains a profitable way to attract customers. The hotel world is competitive both online and offline, so every activity you undertake must be well thought out.
The SEO consultant should suggest what type of content to create and develop a series of strategies to increase your visibility on certain searched terms, targeting customers and their needs at every stage of the booking.
7. Display a calendar of local events
As a small or independent hotelier, do you have a website that can be easily updated? Which can interact in multiple areas with customers? At Pynbooking, we offer such a site. Thus, you will keep your customers up to date with the events that might interest them, concerts, fairs, festivals, etc.
8. Ask your customers to leave a review post-stay
We know, you ask them, but they forget. To prevent them from forgetting, some programs automatically send an invitation to review online. You know the saying, Scripta manent, verba volant. Pynbooking does that. It reminds your customers to tell what they liked about their stay.
Most people who make online bookings take care to read reviews beforehand. If your services are of quality, it's the best (and free!) advertisement you can have. No one will evaluate you more honestly than your customers and no one is more trustworthy for new customers than those who have already tried your services.
9. An intuitive software
Customer X has been to you before and every evening he ordered a bottle of wine. Customer Y went for a massage. What if you had software that already knows all this, with a customer account with all preferences, orders, accessed services and, at the next visit, you propose those services before he even wants them?
10. Communication in social media
Hotels has a lot to gain from social media marketing. These are channels that, as a hotelier, you can use to talk directly to customers and strengthen your relationship with them. You can announce special offers, packages, and new services, and post photos that will ignite the desire of "ah, I would go there". And all this, for free.
If our materials are useful to you, don't forget to like/follow our Facebook page.