Studies show that the booking abandonment rate is 81%, which is 10% higher than the rate on online stores.
But why does this happen?
First, we must understand that a visitor comes to your website because they are interested in what you offer. Now, it’s up to you to turn them into a loyal guest.
Let’s be honest, most visitors are interested in your services. But how do we turn them from simple visitors into satisfied guests? It is essential to offer them a wide range of attractive services, with clear prices and specifications.
Imagine you want to buy shoes, but you can't find the price or the right sizes. Would you be tempted to buy?
The same thing happens on your website if the information is incomplete or hard to find. A site where the rooms are not detailed or where the booking process is complicated will make guests abandon their reservations.
Simplify the Booking Process
To avoid these situations, simplify the booking process. The more steps there are before completing the booking, the higher the chances guests will give up.
Offer them a smooth and pleasant experience on your site by having a "Book Now" button visible on every page, including your hotel’s Facebook page.
Optimize for Mobile Devices
Also, make sure your website is optimized for mobile devices. Nothing disappoints guests more than a site that doesn’t load properly or is hard to navigate from their phone.
Diversify Payment Methods
Another important aspect is diversifying payment methods. If a guest cannot pay in their preferred method, they may choose a different option. Make sure to offer secure online payment options that are integrated into your website.
Offer Engaging Content
To attract and retain guests, it is essential to provide engaging and personalized content. Your website should be a true showroom of your hotel, showcasing everything beautiful and unique about it. Think about personalized offers and unique experiences that will attract guests.
Want to learn more about how to turn your visitors into guests?
Contact a specialist here!